My name is Daniela Bianchi, and I am the one behind the entrepreneurial idea that today goes by the name of Ibiza Exclu.

I was born in Milan in 1971, a beautiful city in constant evolution, rich with knowledge and with people from every corner of the world. Endlessly stimulating, yet also demanding, even for those who were born there. I could speak about Milan for hours, because she too holds a place in my heart, but if I have chosen to live on this island, it is because here I feel complete, and here I have found myself.

I first came to Ibiza in 1976, with my family, after a long journey in my father’s coupé, a brand-new Alfa Romeo Sprint that, for all its elegance, offered little comfort in the back seats and sat very low to the ground. As soon as we arrived, my father parked the car in front of the house and did not touch it again until a month later, when it was time to leave: he had quickly realised that most of the roads were still unpaved. So he rented a little Meari, and from that summer onward the Balearics became, for me, the very symbol of freedom and of summer itself.

We all fell in love with Ibiza instantly, even my sister, who was just three years old at the time. From then on, we returned every summer, until in 2001 I decided to move here for good. When it comes to holidays on this island, I can truly call myself a veteran.

Ibiza Exclu, which originally bore the name SOS Ibiza, was born out of love. The earlier name reflected the founding idea: to offer support to those who wished to organise their holidays, or who simply needed help in moments of difficulty. The goal, then as now, has always been to create experiences far removed from the standard hotel stay, tailored around the person.

Building a new concept of holiday abroad, back in the nineties, was no easy task. I was very young, barely more than a girl, and Ibiza, though already famous and in full bloom, had no regulation yet for holiday rentals. Los ibicencos, noticing that those who came here were not always the most respectable of guests, were wary of the visitors and wary of me, who was, after all, a foreigner.

But this is how ideas are born: from dreams. And when you feel a dream beneath your skin, deep in your soul, you cannot help but try, you cannot help but persist. You simply cannot give up on the chance to be happy, and to make others happy too.